LOUISVILLE — Scott Satterfield has delivered a message to his University of Louisville football players regarding opportunities to capitalize on their name, image, likeness (NIL) under new NCAA rules that went into effect on July 1:

In essence, Satterfield has told his players not to expect such good fortune to simply fall into their laps. Instead they will have to earn it with their performance on the field and those chances will be magnified by the Cardinals’ success this coming season.

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