On Ky. 131, in the small Graves County community of Symsonia, you'll find a video store standing up to the test of time.
With the rise of streaming services like Netflix, Hulu and Amazon Prime, and the success of Redbox, traditional rental stores have, for the most part, gone away; even once-dominant Blockbuster Video declared bankruptcy in 2010.
But Carol Turner's Symsonia Video is still in business after 30 years, supplying the area with home entertainment.
"This business has its ups and downs and peaks and valleys. You've got to keep reinventing yourself for what people want and offer them something different," Turner said. "People go off to the new stuff and then they'll go back to the old stuff, but I'm still here. New technology has definitely took a big chunk out of this kind of business. It's a struggle right now, actually, to stay open."
Inside the shop, a cinephile can find perhaps the biggest treasure trove of classic films in the region. Her store has a circulating collection of about 7,000 titles -- half on DVD and half on tape.
"Everything old is new again. Vinyl records are popular again and people are coming in and renting tapes. I'm just waiting for 8-tracks to make a comeback," Turner joked. "I couldn't even guess how many people come in and pick up the VHS tapes. I have my regulars who switch back and forth."
There's not many places left where a person could stack the newest Marvel movie on top of tapes of out-of-print John Wayne westerns, an '80s cult classic horror movie and a 1930s Ginger Rogers/Fred Astaire musical. All of this under the watchful eye of Sadie, the store's feline mascot.
"A video store still open in a time where they are all but gone is quite a feat," said John Holt, director of operations at Paducah's Maiden Alley Cinema, who grew up roaming the shop's stacks. "It's a testament to what movies mean to people and to Carol, who brought them to our little town."
One of the great joys that the business has given Turner is watching her customers grow up over the years.
"I've seen things and people change over the years as I've watched several generations of people come in here. They come in when they're young and then they grow up and get married and their kids come here," she said.
For Austin Madding, a 29-year-old Paducahan who grew up frequenting the shop, it meant a lot to visit the place he always called Carol's.
"It was the best place to nurture your relationship with movies," Madding said. "She didn't just divide the movies up by genre, she had them categorized by lead actor, so you could look through your favorite actor's entire filmography, and maybe discover new things. That's how I discovered a lot of my favorite movies."
Holt's relationship with film that was fostered at Symsonia Video inspired him to start making movies of his own. When he finished his first feature, "The Dooms Chapel Horror," in 2015, he made sure Turner had a copy for her selection.
"Symsonia Video was and is extremely important to me. It was part of the road that got me to directing my first feature film and still working on them to this day," Holt said. "They helped me accomplish a goal that might as well be on Neptune, it seemed that unattainable, especially in the '80s and '90s. I literally would not be where I am without them in my life."
Turner -- who took over the business in 1988 and acquired the building in 1993 -- believes people keep coming back for the experience of wandering the shop and picking through movies or the thrill of finding something they've been searching for.
"I think a lot of people like that if they can't think of the name of a movie they can come in and run it by me and together we'll play detective to find what they were talking about," she said.
"People get so excited when they find what they were looking for on the shelf. People can go on the Internet and do that, too, though that's not as much fun. "
The business is, in its own way, preserving film and, at the same time, its owner is passionate about preserving her community's history. Turner has been putting together interviews and research for a book about Symsonia for some time now.
"This building has been a lot of things over the years: a restaurant, a music store, a barbershop, a lumber store and now it's been this for three decades. It's important to remember the past," Turner said. "History is important. Don't tear down the old stuff or future generations won't know nothing about nothing."