Paducah Bank served up $8,000 to Paducah's Community Kitchen Wednesday through its "Swipe and Serve" initiative.
"Our mission at the bank is to make a difference and, when you look at the needs in the community, the basic need of food is very measurable," said Mardie Herndon, Paducah Bank president. "One way we thought we could make a difference is by supporting this effort and feeding the hungry."
Sally Michelson, director of Paducah's Community Kitchen, expressed her gratitude for the donation, knowing it will be put to good use.
"For many of our patrons, the meals served at the Community Kitchen are the only nutritious meals they receive all week," she said. "Without the support of community volunteers and the generosity of local businesses like Paducah Bank, we would not be able to fulfill the mission we have set out to accomplish."
This is the first year for the Swipe and Serve program. Each time customers swipe their debit card as a credit transaction, the bank donates one penny to one of four local organizations who help feed the hungry.
The bank plans on making a donation to a different charity each quarter.
River City Mission was the recipient of the first quarter donation in the amount of $7,800.
"Our project allows our customers to help us help those who are hungry in our city and county," Herndon said.
Organizations were required to apply to become a Swipe and Serve recipient. The bank received only four applications for this year's program. Herndon said he hopes more will apply in 2015.
The next cycle of donations has begun, according to Susan Guess, senior vice president of marketing.
"Next quarter we plan to make a contribution to the 4-H Food Backpack program," she said.
Contact Becca Schimmel, a Paducah Sun staff writer at 270-575-8652.