Paducah Bank presented a check to the River City Mission for $7,778.92 to support the work of the organization in feeding families who are in need in McCracken County.
"In January we created a special initiative that works in a partnership with our customers. This program identifies a new path for us to further increase our commitment to assisting our hometown," said Mardie Herndon, Paducah Bank president. "Our Swipe & Serve project allows our customers to help us with feeding the hungry in our city and county.
"Every time our customers use their debit cards, the bank is putting aside a contribution for one of four local organizations that help feed the hungry. This is our first quarterly Swipe & Serve contribution and it is designated for the River City Mission. Our goal is to be able to provide at least $7,500 quarterly toward this basic need."
The other organizations slated to receive a quarterly contribution include the Community Kitchen, Paducah Cooperative Ministry and the 4-H Food Backpack program for school children.
"This kind of support from our local community is absolutely vital to our mission," said Shirley Barlow, director of River City Mission. "We are totally reliant on donations at the mission so we were incredibly happy when Paducah Bank announced this project and chose us to be one of its recipients. This significant donation will provide much needed supplies and services to the families we serve every day of the year."
Susan Guess, senior vice president of marketing, said: "Our next cycle begins now. We will begin our second quarter goal in April and will plan to make our next contribution in July to Paducah Cooperative Ministry. We hope everyone will keep up the good work so that we can provide this same strong donation to another deserving organization."