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Local company produces e-health care innovation

BY DAVID ZOELLER dzoeller@paducahsun.com

Gov. Steve Beshear praised a mobile glucose-measuring device developed by a Paducah company as the type of innovation needed to improve the lives of Kentuckians and help manage health care costs.

Genesis Health Technologies' wireless blood glucose meter allows patients to test their blood and share results in real time with their health care provider via Verizon Wireless' secure network.

"We're here to celebrate this great partnership that is going on right here in Paducah," the governor said Tuesday from West Kentucky Community & Technical College's Emerging Technology Center.

Patients being able to transmit health information from anywhere allows for a more immediate response from health care providers and reduces emergency room visits and hospital stays, the governor said.

"If we're going to bend that cost curve in health care, it's going to come from prevention and using devices like this. We need to develop these kinds of companies in Kentucky because it will be the foundation for our future economic growth."

The governor also noted the important role the college plays in the process. "The college is able to train people you end up hiring, so it's a great partnership," Beshear told Nathan Cross, Genesis' chief executive officer.

Cross said, "We share the governor's passion to provide superior health care to all Kentuckians, and we hope our product can help achieve that goal."

Marion Nolan, representing Verizon Wireless, said the company's health management software allows for the safe transmission of patient information and complies with all privacy protection requirements of the Health Insurance Portability and Accountability Act.

Contact David Zoeller, a Paducah Sun staff writer, at 270-575-8687.

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