SEATTLE - Surrounded by thousands of packages of marijuana, Seattle's top prosecutor sought some advice: Which one should he buy?
A new day, indeed.
Twenty months after voters legalized recreational cannabis for adults over 21, Washington state's first few licensed pot shops opened for business Tuesday, catering to hundreds of customers who lined up outside, thrilled to be part of the historic moment.
The pot being sold at four stores in Seattle, Bellingham, Prosser and Spokane was regulated, tested for impurities, heavily taxed and in short supply - such short supply that several other shops couldn't open because they had nothing to sell.
Pete Holmes, Seattle's elected city attorney and a main backer of the state's recreational marijuana law, said he wanted to be one of the first customers to demonstrate there are alternatives to the nation's failed drug war.
"This is a tectonic shift in public policy," he said. "You have to honor it. This is real. This is legal. This is a wonderful place to purchase marijuana where it's out of the shadows."
Dressed in a pinstripe suit, Holmes stood inside Seattle's first and, for now, only licensed pot shop, Cannabis City, south of downtown. The shop was sweltering. He fanned himself with a state-produced pamphlet titled "Marijuana Use in Washington State: An Adult Consumer's Guide."
Unsure what to buy, he asked the owner of the company that grew it, Nine Point Growth Industries of Bremerton, who recommended OG's Pearl. The strain tested at 21.5 percent THC, marijuana's main psychoactive compound.
The shop's 26-year-old twin salesmen, Andrew and Adam Powers, explained its benefits to Holmes: mainly, that the taste is not too "skunky" to turn off the occasional user.
Holmes noted it had been quite some time since he smoked pot. He paraphrased a line from the "South Park" cartoon series: "Remember, children, there's a time and place for everything. That place is college."
He spent $80 on 4 grams, including $20.57 in taxes.
Washington is the second state to allow marijuana sales without a doctor's note. Voters in Colorado also legalized pot in 2012, and sales began there Jan. 1.
Washington's Liquor Control Board began working right away to develop rules governing just about every aspect of the industry, from what fertilizers can be used to how extracts are produced.
But the board has been overwhelmed: Nearly 7,000 people applied to grow, process or sell pot, and those licenses are being reviewed glacially by the board's 18 investigators.
Fewer than 100 growers have been approved, and only about a dozen were ready to harvest in time for the market's launch. As for the stores, most first had to get lucky in state-run lotteries for 300-plus retail licenses being issued. Then they had to strike deals to buy product from the growers - in many cases at exorbitant prices.
In Seattle, hundreds of people waited in the warm sunshine outside for Cannabis City to open at noon. Store owner James Lathrop declared it time to "free the weed" and cut the ribbon - actually yellow police tape strung across the shop's door.
The hype surrounding the pot shop openings was unwelcome in some quarters.
Derek Franklin, head of the Washington Association for Substance Abuse and Violence Prevention, said it can "normalize" marijuana use for children. He lamented that the state only recently scraped together some money for a digital and radio advertising campaign to urge parents to talk to their children about marijuana.
"This kind of messaging, not only is it too late, but it's not nearly in-depth enough," he said. "If we're the big marijuana social experiment, well, there's no experiment I'm aware of that you go into without informed consent."