1) Flexibility - Changing your advertisement at any time is easy. We can rotate your advertisement based on time of day, day, or number of impressions.

2) Targeting - Or ADS system allows you to target people like never before. The ADS system will supply you with tracking of how many impressions (hits) your campaign receives and can even rotate campaigns at your request. You determine the area of our website that best targets the audience you are looking for.

3) Interactivity - The Internet is unique because it means consumers interact with your product like never before. Comsumers can react to your advertisements immediately by clicking them and going directly to your site.

4) Accountability - The Internet is the most accountable medium to date. The ADS system allows us to measure the response to your advertisement, right down to the number of times your advertisement is viewed and the number of times your advertisement is clicked on.

5) Creative advertising- We have a variety of advertising packages available, including print/web combination packages that offer effective results on both platforms.

 

WHY ADVERTISE ONLINE WITH THE PADUCAH SUN?

Content is king

Localized content is the key advantage of the online edition. We are a Paducah Area site offering rich regional content to attract a dedicated regional community of users. Our content is updated daily and is valuable to area web surfers. This provides great opportunities for regional advertisers to follow their audiences on to the online world and attract new audiences for their products outside their region.

Accurate campaign tracking

We provide you with access to accurate reporting using the ADS system reporting technology. These reports provide you with detailed information on impressions, click throughs and click rates and the ability to monitor and alter your advertising when necessary.

ONLINE TECHNICAL SPECIFICATIONS AND RATES
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CALL 270-575-8600 FOR MORE INFORMATION